Assessing consumer awareness about mercury in fish

Dhitinut Ratnapradipa, Daniela Quilliam, Lauren M. Wier, Beverly Migliore, William Dundulis

Research output: Contribution to journalReview articlepeer-review

Abstract

The study discussed in this article was conducted to determine if a retail-based educational campaign would be an effective tool to inform consumers about mercury in fish. In 2005, the Rhode Island (RI) Department of Health, in conjunction with the RI Food Dealers Association, conducted surveys in eight supermarkets to assess consumers' knowledge and awareness of mercury in fish. A presurvey was administered to 523 respondents as they prepared to exit the store June 17-19. During the week of July 11-17, a "Fish Week" educational program was conducted. An identical postsurvey to evaluate the effectiveness of "Fish Week" was administered to 556 customers exiting participating supermarkets on July 21-24. A significant (p <.05) increase occurred in the number of respondents who identified brochures as an information source about mercury in fish. Small, but significant, decreases in awareness and knowledge about mercury in fish issues, however, were unexpected findings that were likely due to factors discussed.

Original languageEnglish (US)
Pages (from-to)16-21
Number of pages6
JournalJournal of environmental health
Volume72
Issue number5
StatePublished - Dec 2009
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Public Health, Environmental and Occupational Health
  • Management, Monitoring, Policy and Law
  • Health, Toxicology and Mutagenesis

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