Consumer vulnerability as a shared experience: Tornado recovery process in wright, wyoming

Stacey Menzel Baker, David M. Hunt, Terri L. Rittenburg

Research output: Contribution to journalArticle

51 Scopus citations


Natural disasters leave people vulnerable because of threats to health and safety and because of losses of lives, financial assets, and possessions valued for functional and symbolic purposes. This article explores vulnerability as a shared experience, examines how responses to individual and community vulnerability facilitate and impede the restoration of control, and shows how vulnerability can transform individuals and a community. The findings demonstrate that vulnerability can be experienced as a social process and as a state of flux and that individuals and social groups actively and constructively work to move themselves out of their vulnerable states. The article concludes with a discussion of implications for theory and for public policy.

Original languageEnglish
Pages (from-to)6-19
Number of pages14
JournalJournal of Public Policy and Marketing
Issue number1
Publication statusPublished - Mar 2007
Externally publishedYes


All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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