Consumer vulnerability as a shared experience

Tornado recovery process in wright, wyoming

Stacey Menzel Baker, David M. Hunt, Terri L. Rittenburg

Research output: Contribution to journalArticle

45 Citations (Scopus)

Abstract

Natural disasters leave people vulnerable because of threats to health and safety and because of losses of lives, financial assets, and possessions valued for functional and symbolic purposes. This article explores vulnerability as a shared experience, examines how responses to individual and community vulnerability facilitate and impede the restoration of control, and shows how vulnerability can transform individuals and a community. The findings demonstrate that vulnerability can be experienced as a social process and as a state of flux and that individuals and social groups actively and constructively work to move themselves out of their vulnerable states. The article concludes with a discussion of implications for theory and for public policy.

Original languageEnglish
Pages (from-to)6-19
Number of pages14
JournalJournal of Public Policy and Marketing
Volume26
Issue number1
DOIs
StatePublished - Mar 2007
Externally publishedYes

Fingerprint

Consumer vulnerability
Vulnerability
Financial assets
Public policy
Threat
Social processes
Restoration
Social groups
Natural disasters
Health and safety

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

Consumer vulnerability as a shared experience : Tornado recovery process in wright, wyoming. / Menzel Baker, Stacey; Hunt, David M.; Rittenburg, Terri L.

In: Journal of Public Policy and Marketing, Vol. 26, No. 1, 03.2007, p. 6-19.

Research output: Contribution to journalArticle

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