Designing an international joint venture negotiation game

Phil Kenkel, John R. Wingender, Daniel S. Tilley

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The success of developing a Joint Venture Simulation Game to model the common management problems encountered in the negotiation and management of an international joint venture is evaluated. The business simulation game was designed to communicate abstract concepts such as partner rapport, transfer price conflicts, and marketing disagreements to executives of state-owned agribusinesses in Indonesia. The study examines the actions of the Indonesian agribusiness executives during the game relative to the learning objectives.

Original languageEnglish
Pages (from-to)316-331
Number of pages16
JournalSimulation and Gaming
Volume27
Issue number3
DOIs
StatePublished - 1996
Externally publishedYes

Fingerprint

Marketing
Industry
International joint ventures
Agribusiness
Simulation games
Indonesia
Joint ventures
Transfer price
Business simulation

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Business, Management and Accounting (miscellaneous)

Cite this

Designing an international joint venture negotiation game. / Kenkel, Phil; Wingender, John R.; Tilley, Daniel S.

In: Simulation and Gaming, Vol. 27, No. 3, 1996, p. 316-331.

Research output: Contribution to journalArticle

Kenkel, Phil ; Wingender, John R. ; Tilley, Daniel S. / Designing an international joint venture negotiation game. In: Simulation and Gaming. 1996 ; Vol. 27, No. 3. pp. 316-331.
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