Effects of retailers and consumer adoption processes on diffusion of new subscribed services

Hani I. Mesak; David L. Wright; Kenneth M. Washer

Effects of retailers and consumer adoption processes on diffusion of new subscribed services

Hani I. Mesak, David L. Wright, Kenneth M. Washer

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

This paper develops and estimates a dynamic diffusion model for new subscribed consumer services. The model is composed of two simultaneous differential equations, one for the retailer adoption process and the other for the consumer adoption process. The paper shows that a model that incorporates a two-way interaction between the above two mentioned adoption processes provides a good fit to the combined retailer-consumer data related to the diffusion of cable TV in the US.

Original language	English
Title of host publication	Proceedings - Annual Meeting of the Decision Sciences Institute
Editors	Anon
Publisher	Decis Sci Inst
Pages	334-336
Number of pages	3
Volume	1
State	Published - 1998
Externally published	Yes
Event	Proceedings of the 1997 Annual Meeting of the Decision Sciences Institute. Part 1 (of 3) - San Diego, CA, USA Duration: Nov 22 1997 → Nov 25 1997

Other

Other	Proceedings of the 1997 Annual Meeting of the Decision Sciences Institute. Part 1 (of 3)
City	San Diego, CA, USA
Period	11/22/97 → 11/25/97

All Science Journal Classification (ASJC) codes

Management Information Systems
Hardware and Architecture

Access to Document

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Cite this

Mesak, HI, Wright, DL & Washer, KM 1998, Effects of retailers and consumer adoption processes on diffusion of new subscribed services. in Anon (ed.), Proceedings - Annual Meeting of the Decision Sciences Institute. vol. 1, Decis Sci Inst, pp. 334-336, Proceedings of the 1997 Annual Meeting of the Decision Sciences Institute. Part 1 (of 3), San Diego, CA, USA, 11/22/97.

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AU - Washer, Kenneth M.

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AB - This paper develops and estimates a dynamic diffusion model for new subscribed consumer services. The model is composed of two simultaneous differential equations, one for the retailer adoption process and the other for the consumer adoption process. The paper shows that a model that incorporates a two-way interaction between the above two mentioned adoption processes provides a good fit to the combined retailer-consumer data related to the diffusion of cable TV in the US.

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