Effects of retailers and consumer adoption processes on diffusion of new subscribed services

Hani I. Mesak, David L. Wright, Kenneth M. Washer

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper develops and estimates a dynamic diffusion model for new subscribed consumer services. The model is composed of two simultaneous differential equations, one for the retailer adoption process and the other for the consumer adoption process. The paper shows that a model that incorporates a two-way interaction between the above two mentioned adoption processes provides a good fit to the combined retailer-consumer data related to the diffusion of cable TV in the US.

Original languageEnglish
Title of host publicationProceedings - Annual Meeting of the Decision Sciences Institute
Editors Anon
PublisherDecis Sci Inst
Pages334-336
Number of pages3
Volume1
StatePublished - 1998
Externally publishedYes
EventProceedings of the 1997 Annual Meeting of the Decision Sciences Institute. Part 1 (of 3) - San Diego, CA, USA
Duration: Nov 22 1997Nov 25 1997

Other

OtherProceedings of the 1997 Annual Meeting of the Decision Sciences Institute. Part 1 (of 3)
CitySan Diego, CA, USA
Period11/22/9711/25/97

Fingerprint

Cables
Differential equations
New services
Retailers
Consumer services
Interaction
Cable TV
Diffusion model

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Hardware and Architecture

Cite this

Mesak, H. I., Wright, D. L., & Washer, K. M. (1998). Effects of retailers and consumer adoption processes on diffusion of new subscribed services. In Anon (Ed.), Proceedings - Annual Meeting of the Decision Sciences Institute (Vol. 1, pp. 334-336). Decis Sci Inst.

Effects of retailers and consumer adoption processes on diffusion of new subscribed services. / Mesak, Hani I.; Wright, David L.; Washer, Kenneth M.

Proceedings - Annual Meeting of the Decision Sciences Institute. ed. / Anon. Vol. 1 Decis Sci Inst, 1998. p. 334-336.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Mesak, HI, Wright, DL & Washer, KM 1998, Effects of retailers and consumer adoption processes on diffusion of new subscribed services. in Anon (ed.), Proceedings - Annual Meeting of the Decision Sciences Institute. vol. 1, Decis Sci Inst, pp. 334-336, Proceedings of the 1997 Annual Meeting of the Decision Sciences Institute. Part 1 (of 3), San Diego, CA, USA, 11/22/97.
Mesak HI, Wright DL, Washer KM. Effects of retailers and consumer adoption processes on diffusion of new subscribed services. In Anon, editor, Proceedings - Annual Meeting of the Decision Sciences Institute. Vol. 1. Decis Sci Inst. 1998. p. 334-336
Mesak, Hani I. ; Wright, David L. ; Washer, Kenneth M. / Effects of retailers and consumer adoption processes on diffusion of new subscribed services. Proceedings - Annual Meeting of the Decision Sciences Institute. editor / Anon. Vol. 1 Decis Sci Inst, 1998. pp. 334-336
@inproceedings{dc2cf5e15e81458fbe807a9e471eeeef,
title = "Effects of retailers and consumer adoption processes on diffusion of new subscribed services",
abstract = "This paper develops and estimates a dynamic diffusion model for new subscribed consumer services. The model is composed of two simultaneous differential equations, one for the retailer adoption process and the other for the consumer adoption process. The paper shows that a model that incorporates a two-way interaction between the above two mentioned adoption processes provides a good fit to the combined retailer-consumer data related to the diffusion of cable TV in the US.",
author = "Mesak, {Hani I.} and Wright, {David L.} and Washer, {Kenneth M.}",
year = "1998",
language = "English",
volume = "1",
pages = "334--336",
editor = "Anon",
booktitle = "Proceedings - Annual Meeting of the Decision Sciences Institute",
publisher = "Decis Sci Inst",

}

TY - GEN

T1 - Effects of retailers and consumer adoption processes on diffusion of new subscribed services

AU - Mesak, Hani I.

AU - Wright, David L.

AU - Washer, Kenneth M.

PY - 1998

Y1 - 1998

N2 - This paper develops and estimates a dynamic diffusion model for new subscribed consumer services. The model is composed of two simultaneous differential equations, one for the retailer adoption process and the other for the consumer adoption process. The paper shows that a model that incorporates a two-way interaction between the above two mentioned adoption processes provides a good fit to the combined retailer-consumer data related to the diffusion of cable TV in the US.

AB - This paper develops and estimates a dynamic diffusion model for new subscribed consumer services. The model is composed of two simultaneous differential equations, one for the retailer adoption process and the other for the consumer adoption process. The paper shows that a model that incorporates a two-way interaction between the above two mentioned adoption processes provides a good fit to the combined retailer-consumer data related to the diffusion of cable TV in the US.

UR - http://www.scopus.com/inward/record.url?scp=0031644604&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0031644604&partnerID=8YFLogxK

M3 - Conference contribution

VL - 1

SP - 334

EP - 336

BT - Proceedings - Annual Meeting of the Decision Sciences Institute

A2 - Anon, null

PB - Decis Sci Inst

ER -