Abstract
This paper develops and estimates a dynamic diffusion model for new subscribed consumer services. The model is composed of two simultaneous differential equations, one for the retailer adoption process and the other for the consumer adoption process. The paper shows that a model that incorporates a two-way interaction between the above two mentioned adoption processes provides a good fit to the combined retailer-consumer data related to the diffusion of cable TV in the US.
| Original language | English |
|---|---|
| Title of host publication | Proceedings - Annual Meeting of the Decision Sciences Institute |
| Editors | Anon |
| Publisher | Decis Sci Inst |
| Pages | 334-336 |
| Number of pages | 3 |
| Volume | 1 |
| State | Published - 1998 |
| Externally published | Yes |
| Event | Proceedings of the 1997 Annual Meeting of the Decision Sciences Institute. Part 1 (of 3) - San Diego, CA, USA Duration: Nov 22 1997 → Nov 25 1997 |
Other
| Other | Proceedings of the 1997 Annual Meeting of the Decision Sciences Institute. Part 1 (of 3) |
|---|---|
| City | San Diego, CA, USA |
| Period | 11/22/97 → 11/25/97 |
All Science Journal Classification (ASJC) codes
- Management Information Systems
- Hardware and Architecture
Fingerprint Dive into the research topics of 'Effects of retailers and consumer adoption processes on diffusion of new subscribed services'. Together they form a unique fingerprint.
Cite this
Mesak, H. I., Wright, D. L., & Washer, K. M. (1998). Effects of retailers and consumer adoption processes on diffusion of new subscribed services. In Anon (Ed.), Proceedings - Annual Meeting of the Decision Sciences Institute (Vol. 1, pp. 334-336). Decis Sci Inst.