Abstract
This paper investigates how the presentation of performance information affects stakeholders' attitudes towards firms that seek to enhance their reputation. Specifically, we investigate the effect of three information characteristics on stakeholder attitudes toward the firm: the message source, information type (numeric vs. verbal information), and reference point (trend vs. competitor comparisons). An experiment employing a 3×2×2 design is utilized, showing that the source of the information interacts with both the reference point and information type to affect attitude change. The "consistency" between source and information type or reference point determines the impact on degree of attitude change. Our results have important implications for managers, demonstrating that reputation does not have to be merely a passive reflection of a firm, but can be the target of a firm's active management.
| Original language | English |
|---|---|
| Pages (from-to) | 14-20 |
| Number of pages | 7 |
| Journal | Journal of Business Research |
| Volume | 57 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 2004 |
| Externally published | Yes |
Fingerprint
All Science Journal Classification (ASJC) codes
- Marketing
- Applied Psychology
Cite this
Framing information to enhance corporate reputation : The impact of message source, information type, and reference point. / Ruth, Julie A.; York, Anne S.
In: Journal of Business Research, Vol. 57, No. 1, 01.2004, p. 14-20.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Framing information to enhance corporate reputation
T2 - The impact of message source, information type, and reference point
AU - Ruth, Julie A.
AU - York, Anne S.
PY - 2004/1
Y1 - 2004/1
N2 - This paper investigates how the presentation of performance information affects stakeholders' attitudes towards firms that seek to enhance their reputation. Specifically, we investigate the effect of three information characteristics on stakeholder attitudes toward the firm: the message source, information type (numeric vs. verbal information), and reference point (trend vs. competitor comparisons). An experiment employing a 3×2×2 design is utilized, showing that the source of the information interacts with both the reference point and information type to affect attitude change. The "consistency" between source and information type or reference point determines the impact on degree of attitude change. Our results have important implications for managers, demonstrating that reputation does not have to be merely a passive reflection of a firm, but can be the target of a firm's active management.
AB - This paper investigates how the presentation of performance information affects stakeholders' attitudes towards firms that seek to enhance their reputation. Specifically, we investigate the effect of three information characteristics on stakeholder attitudes toward the firm: the message source, information type (numeric vs. verbal information), and reference point (trend vs. competitor comparisons). An experiment employing a 3×2×2 design is utilized, showing that the source of the information interacts with both the reference point and information type to affect attitude change. The "consistency" between source and information type or reference point determines the impact on degree of attitude change. Our results have important implications for managers, demonstrating that reputation does not have to be merely a passive reflection of a firm, but can be the target of a firm's active management.
UR - http://www.scopus.com/inward/record.url?scp=0346268890&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0346268890&partnerID=8YFLogxK
U2 - 10.1016/S0148-2963(02)00270-9
DO - 10.1016/S0148-2963(02)00270-9
M3 - Article
AN - SCOPUS:0346268890
VL - 57
SP - 14
EP - 20
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
IS - 1
ER -