Abstract
24 Framing the research and avoiding harm: representing the vulnerability of consumers Stacey Menzel Baker and James W. Gentry Researchers who work with qualitative data, like photographers, are instruments of data collection and at the center of….
| Original language | English (US) |
|---|---|
| Title of host publication | Handbook of Qualitative Research Methods in Marketing |
| Publisher | Edward Elgar Publishing Ltd. |
| Pages | 322-332 |
| Number of pages | 11 |
| ISBN (Electronic) | 9781847204127 |
| ISBN (Print) | 9781845421007 |
| DOIs | |
| State | Published - Jan 1 2006 |
All Science Journal Classification (ASJC) codes
- Social Sciences(all)
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)
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Baker, S. M., & Gentry, J. W. (2006). Framing the research and avoiding harm: Representing the vulnerability of consumers. In Handbook of Qualitative Research Methods in Marketing (pp. 322-332). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781847204127.00033