Framing the research and avoiding harm: Representing the vulnerability of consumers

Stacey Menzel Baker, James W. Gentry

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations

Abstract

24 Framing the research and avoiding harm: representing the vulnerability of consumers Stacey Menzel Baker and James W. Gentry Researchers who work with qualitative data, like photographers, are instruments of data collection and at the center of….

Original languageEnglish (US)
Title of host publicationHandbook of Qualitative Research Methods in Marketing
PublisherEdward Elgar Publishing Ltd.
Pages322-332
Number of pages11
ISBN (Electronic)9781847204127
ISBN (Print)9781845421007
DOIs
StatePublished - Jan 1 2006

All Science Journal Classification (ASJC) codes

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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    Baker, S. M., & Gentry, J. W. (2006). Framing the research and avoiding harm: Representing the vulnerability of consumers. In Handbook of Qualitative Research Methods in Marketing (pp. 322-332). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781847204127.00033