Abstract
Marketplace accessibility is a global issue; one that is important to nations, businesses (large and small), and consumers throughout the world. This paper explores visually impaired consumers' perceptions of marketplace accessibility in the United States, since the enactment of the American with Disabilities Act (ADA) in 1990. It reveals what has been accomplished thus far, and what needs to be done. The paper begins with a brief description of different types of visual impairments and is followed by an explanation of marketplace accessibility, including Title III regulations of the ADA and previous studies examining the issue. A qualitative study, which explores accessibility experiences of consumers with visual impairments, is then described and results are presented. The paper concludes by presenting a set of managerial guidelines that are believed to enhance the quality of face-to-face interactions between service personnel and/or salespeople and their customers with visual impairments.
| Original language | English |
|---|---|
| Pages (from-to) | 227-239 |
| Number of pages | 13 |
| Journal | Journal of Retailing and Consumer Services |
| Volume | 9 |
| Issue number | 4 |
| DOIs | |
| State | Published - 2002 |
| Externally published | Yes |
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All Science Journal Classification (ASJC) codes
- Marketing
Cite this
How can retailers enhance accessibility : Giving consumers with visual impairments a voice in the marketplace. / Menzel Baker, Stacey; Stephens, Debra Lynn; Hill, Ronald Paul.
In: Journal of Retailing and Consumer Services, Vol. 9, No. 4, 2002, p. 227-239.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - How can retailers enhance accessibility
T2 - Giving consumers with visual impairments a voice in the marketplace
AU - Menzel Baker, Stacey
AU - Stephens, Debra Lynn
AU - Hill, Ronald Paul
PY - 2002
Y1 - 2002
N2 - Marketplace accessibility is a global issue; one that is important to nations, businesses (large and small), and consumers throughout the world. This paper explores visually impaired consumers' perceptions of marketplace accessibility in the United States, since the enactment of the American with Disabilities Act (ADA) in 1990. It reveals what has been accomplished thus far, and what needs to be done. The paper begins with a brief description of different types of visual impairments and is followed by an explanation of marketplace accessibility, including Title III regulations of the ADA and previous studies examining the issue. A qualitative study, which explores accessibility experiences of consumers with visual impairments, is then described and results are presented. The paper concludes by presenting a set of managerial guidelines that are believed to enhance the quality of face-to-face interactions between service personnel and/or salespeople and their customers with visual impairments.
AB - Marketplace accessibility is a global issue; one that is important to nations, businesses (large and small), and consumers throughout the world. This paper explores visually impaired consumers' perceptions of marketplace accessibility in the United States, since the enactment of the American with Disabilities Act (ADA) in 1990. It reveals what has been accomplished thus far, and what needs to be done. The paper begins with a brief description of different types of visual impairments and is followed by an explanation of marketplace accessibility, including Title III regulations of the ADA and previous studies examining the issue. A qualitative study, which explores accessibility experiences of consumers with visual impairments, is then described and results are presented. The paper concludes by presenting a set of managerial guidelines that are believed to enhance the quality of face-to-face interactions between service personnel and/or salespeople and their customers with visual impairments.
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U2 - 10.1016/S0969-6989(01)00034-0
DO - 10.1016/S0969-6989(01)00034-0
M3 - Article
AN - SCOPUS:0036317362
VL - 9
SP - 227
EP - 239
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
SN - 0969-6989
IS - 4
ER -