Incidental memory for colour word associates processed in colour naming and reading aloud tasks

is a blue ocean more memorable than a yellow one?

Michael J. Cortese, Maya M. Khanna, David Von Nordheim

Research output: Contribution to journalArticle

Abstract

Congruency effects for colour word associates (e.g., ocean) have been reported in Stroop colour naming tasks. However, incidental memory for such words after word reading and colour naming tasks has not been examined. In the current study, participants incidentally recalled colour word associates (e.g., ocean) and neutral words (e.g., lawyer) immediately after naming their font colour (Experiment 1a) or reading them aloud (Experiment 1b). In both tasks, recall was better for congruent colour word associates (e.g., ocean appearing in blue) than incongruent colour word associates (e.g., ocean appearing in green) or neutral items (lawyer appearing in blue). This outcome is consistent with the idea that co-activation of a semantic colour code and a lexical representation strengthens the episodic memory representation and makes it more accessible.

Original languageEnglish (US)
Pages (from-to)924-930
Number of pages7
JournalMemory
Volume27
Issue number7
DOIs
StatePublished - Aug 9 2019

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Oceans and Seas
Reading
Color
Lawyers
Episodic Memory
Ocean
Reading Aloud
Naming
Associates
Color Words
Semantics
Appearings
Experiment
Naming Task

All Science Journal Classification (ASJC) codes

  • Arts and Humanities (miscellaneous)
  • Psychology(all)

Cite this

Incidental memory for colour word associates processed in colour naming and reading aloud tasks : is a blue ocean more memorable than a yellow one? / Cortese, Michael J.; Khanna, Maya M.; Von Nordheim, David.

In: Memory, Vol. 27, No. 7, 09.08.2019, p. 924-930.

Research output: Contribution to journalArticle

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