TY - JOUR
T1 - Marketplace Experiences of Consumers with Visual Impairments
T2 - Beyond the Americans with Disabilities Act
AU - Baker, Stacey Menzel
AU - Stephens, Debra Lynn
AU - Hill, Ronald Paul
N1 - Funding Information:
The authors thank the informants for providing many valuable insights and Mary Galligan for facilitating the project. The first author acknowledges the feedback and support of Jim Gentry.
Publisher Copyright:
© 2001 American Marketing Association.
PY - 2001/9
Y1 - 2001/9
N2 - The authors explore how consumers with a variety of visual impairments handle day-to-day interactions with service providers, products, and services. Interviews with 21 people with visual impairments reveal that there are considerable individual differences in adaptation strategies, including the degree of independence desired and achieved. Interview themes are explicated by means of a conceptual model of the contexts and interplay of dependence and independence in the lives of people with visual impairments. The model suggests that independence and dependence are not mere opposites on a single dimension; rather, they are domain-specific and complex and are determined by both environmental factors and personal characteristics. It further suggests that some forms of dependency may be as adaptive for many people as is the striving for independence by others. The authors conclude with a discussion of implications for the Americans with Disabilities Act and marketing practice as well as the larger area of consumer vulnerability.
AB - The authors explore how consumers with a variety of visual impairments handle day-to-day interactions with service providers, products, and services. Interviews with 21 people with visual impairments reveal that there are considerable individual differences in adaptation strategies, including the degree of independence desired and achieved. Interview themes are explicated by means of a conceptual model of the contexts and interplay of dependence and independence in the lives of people with visual impairments. The model suggests that independence and dependence are not mere opposites on a single dimension; rather, they are domain-specific and complex and are determined by both environmental factors and personal characteristics. It further suggests that some forms of dependency may be as adaptive for many people as is the striving for independence by others. The authors conclude with a discussion of implications for the Americans with Disabilities Act and marketing practice as well as the larger area of consumer vulnerability.
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U2 - 10.1509/jppm.20.2.215
DO - 10.1509/jppm.20.2.215
M3 - Article
AN - SCOPUS:85107907601
VL - 20
SP - 215
EP - 224
JO - Journal of Public Policy and Marketing
JF - Journal of Public Policy and Marketing
SN - 0748-6766
IS - 2
ER -