Omission and Commission as Marketplace Trauma

Aronté Marie Bennett; Stacey Menzel Baker; Samantha Cross; J. P. James; Gregory Bartholomew; Akon E. Ekpo; Geraldine Rosa Henderson; Martina Hutton; Apoorv Khare; Abhijit Roy; Tony Stovall; Charles Ray Taylor

doi:10.1509/jppm.15.149

Omission and Commission as Marketplace Trauma

Aronté Marie Bennett, Stacey Menzel Baker, Samantha Cross, J. P. James, Gregory Bartholomew, Akon E. Ekpo, Geraldine Rosa Henderson, Martina Hutton, Apoorv Khare, Abhijit Roy, Tony Stovall, Charles Ray Taylor

Department of Marketing and Management

Research output: Contribution to journal › Article › peer-review

18 Scopus citations

Abstract

This article discusses the concepts of omission and commission as marketplace trauma within the theoretical framework of cultural trauma theory. The authors identify the meanings and processes of the people, activities, and outcomes likely when marketplace omission and/or commission occur, as well as the factors that elevate these events from collective to cultural trauma. The authors use concepts of social structure, collective practices, and collective discourse in exploring the interConnectivity of marketplace traumas and their actors, victims, and consequences (i.e., constrained consumption, damaged marketing systems, and institutional privilege). They then leverage the same framework to propose further research and corrective actions.

Original language	English (US)
Pages (from-to)	280-291
Number of pages	12
Journal	Journal of Public Policy and Marketing
Volume	35
Issue number	2
DOIs	https://doi.org/10.1509/jppm.15.149
State	Published - Sep 1 2016

All Science Journal Classification (ASJC) codes

Business and International Management
Economics and Econometrics
Marketing

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AU - Henderson, Geraldine Rosa

AU - Hutton, Martina

AU - Khare, Apoorv

AU - Roy, Abhijit

AU - Stovall, Tony

AU - Taylor, Charles Ray

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Omission and Commission as Marketplace Trauma

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All Science Journal Classification (ASJC) codes

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