Abstract
Over the past 30 years, slotting allowances have played an important, albeit contentious, role in manufacturer-retailer relationships. As the debate over this practice continues, little attention is being paid to the role of salespeople in slotting allowance negotiations. The current study addresses this shortcoming in the literature by investigating the delegation of slotting allowance authority to salespeople in the context of manufacturer-retailer negotiations. A structural model is tested using data collected from retail managers. The analysis indicates that delegating slotting allowance authority to salespeople positively impacts the salesperson’s influence over customer decisions and enhances selling performance. The results also suggest that a salesperson’s trustworthiness increases his or her influence and performance with the customer. Overall, the findings suggest that manufacturers are likely to benefit from delegating slotting allowance authority to the sales force and training salespeople to convey this authority during retail negotiations. The study concludes with a discussion of implications for theory and practice.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 232-241 |
| Number of pages | 10 |
| Journal | Journal of Marketing Channels |
| Volume | 21 |
| Issue number | 4 |
| DOIs | |
| State | Published - Oct 1 2014 |
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All Science Journal Classification (ASJC) codes
- Marketing
Cite this
Salesperson slotting allowance authority in manufacturer-retailer negotiations. / Rowe, William J.; Seevers, Matthew T.; Zemanek, James E.
In: Journal of Marketing Channels, Vol. 21, No. 4, 01.10.2014, p. 232-241.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Salesperson slotting allowance authority in manufacturer-retailer negotiations
AU - Rowe, William J.
AU - Seevers, Matthew T.
AU - Zemanek, James E.
PY - 2014/10/1
Y1 - 2014/10/1
N2 - Over the past 30 years, slotting allowances have played an important, albeit contentious, role in manufacturer-retailer relationships. As the debate over this practice continues, little attention is being paid to the role of salespeople in slotting allowance negotiations. The current study addresses this shortcoming in the literature by investigating the delegation of slotting allowance authority to salespeople in the context of manufacturer-retailer negotiations. A structural model is tested using data collected from retail managers. The analysis indicates that delegating slotting allowance authority to salespeople positively impacts the salesperson’s influence over customer decisions and enhances selling performance. The results also suggest that a salesperson’s trustworthiness increases his or her influence and performance with the customer. Overall, the findings suggest that manufacturers are likely to benefit from delegating slotting allowance authority to the sales force and training salespeople to convey this authority during retail negotiations. The study concludes with a discussion of implications for theory and practice.
AB - Over the past 30 years, slotting allowances have played an important, albeit contentious, role in manufacturer-retailer relationships. As the debate over this practice continues, little attention is being paid to the role of salespeople in slotting allowance negotiations. The current study addresses this shortcoming in the literature by investigating the delegation of slotting allowance authority to salespeople in the context of manufacturer-retailer negotiations. A structural model is tested using data collected from retail managers. The analysis indicates that delegating slotting allowance authority to salespeople positively impacts the salesperson’s influence over customer decisions and enhances selling performance. The results also suggest that a salesperson’s trustworthiness increases his or her influence and performance with the customer. Overall, the findings suggest that manufacturers are likely to benefit from delegating slotting allowance authority to the sales force and training salespeople to convey this authority during retail negotiations. The study concludes with a discussion of implications for theory and practice.
UR - http://www.scopus.com/inward/record.url?scp=84987984856&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84987984856&partnerID=8YFLogxK
U2 - 10.1080/1046669X.2014.945351
DO - 10.1080/1046669X.2014.945351
M3 - Article
VL - 21
SP - 232
EP - 241
JO - Journal of Marketing Channels
JF - Journal of Marketing Channels
SN - 1046-669X
IS - 4
ER -