Abstract
Background: Pharmaceutical sales representatives and direct-to-consumer advertising may influence physician practices, particularly prescribing. Identifying the relevant knowledge and attitudes students possess about the pharmaceutical industry may help professional curricula address these influences. Purposes: To assess knowledge and attitudes toward pharmaceutical industry marketing, ethical principles guiding drug company interactions, pharmaceutical sales representatives as a source of drug information, and confidence level in addressing consumers seeking a prescription from a direct-to-consumer advertisement among senior-level medical, PharmD, and nurse practitioner students. Methods: A cross-sectional survey design was used to assess student knowledge and attitudes of four domains associated with the pharmaceutical industry. Results: Significant deficiencies were noted in student knowledge of pharmaceutical marketing expenditures, professional ethics regarding interactions with drug companies, and accuracy of drug information from sales representatives. Conclusions: Health professional students' knowledge and attitudes toward the pharmaceutical industry are formed prior to graduation. Professional curricula must address the influences of sales representatives before postgraduate training.
| Original language | English |
|---|---|
| Pages (from-to) | 14-20 |
| Number of pages | 7 |
| Journal | Teaching and Learning in Medicine |
| Volume | 15 |
| Issue number | 1 |
| State | Published - Dec 2003 |
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All Science Journal Classification (ASJC) codes
- Nursing(all)
- Education
Cite this
Student understanding of the relationship between the health professions and the pharmaceutical industry. / Monaghan, Michael S.; Galt, Kimberly A.; Turner, Paul D.; Houghton, Bruce L.; Rich, Eugene C.; Markert, Ronald J.; Bergman-Evans, Brenda.
In: Teaching and Learning in Medicine, Vol. 15, No. 1, 12.2003, p. 14-20.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Student understanding of the relationship between the health professions and the pharmaceutical industry
AU - Monaghan, Michael S.
AU - Galt, Kimberly A.
AU - Turner, Paul D.
AU - Houghton, Bruce L.
AU - Rich, Eugene C.
AU - Markert, Ronald J.
AU - Bergman-Evans, Brenda
PY - 2003/12
Y1 - 2003/12
N2 - Background: Pharmaceutical sales representatives and direct-to-consumer advertising may influence physician practices, particularly prescribing. Identifying the relevant knowledge and attitudes students possess about the pharmaceutical industry may help professional curricula address these influences. Purposes: To assess knowledge and attitudes toward pharmaceutical industry marketing, ethical principles guiding drug company interactions, pharmaceutical sales representatives as a source of drug information, and confidence level in addressing consumers seeking a prescription from a direct-to-consumer advertisement among senior-level medical, PharmD, and nurse practitioner students. Methods: A cross-sectional survey design was used to assess student knowledge and attitudes of four domains associated with the pharmaceutical industry. Results: Significant deficiencies were noted in student knowledge of pharmaceutical marketing expenditures, professional ethics regarding interactions with drug companies, and accuracy of drug information from sales representatives. Conclusions: Health professional students' knowledge and attitudes toward the pharmaceutical industry are formed prior to graduation. Professional curricula must address the influences of sales representatives before postgraduate training.
AB - Background: Pharmaceutical sales representatives and direct-to-consumer advertising may influence physician practices, particularly prescribing. Identifying the relevant knowledge and attitudes students possess about the pharmaceutical industry may help professional curricula address these influences. Purposes: To assess knowledge and attitudes toward pharmaceutical industry marketing, ethical principles guiding drug company interactions, pharmaceutical sales representatives as a source of drug information, and confidence level in addressing consumers seeking a prescription from a direct-to-consumer advertisement among senior-level medical, PharmD, and nurse practitioner students. Methods: A cross-sectional survey design was used to assess student knowledge and attitudes of four domains associated with the pharmaceutical industry. Results: Significant deficiencies were noted in student knowledge of pharmaceutical marketing expenditures, professional ethics regarding interactions with drug companies, and accuracy of drug information from sales representatives. Conclusions: Health professional students' knowledge and attitudes toward the pharmaceutical industry are formed prior to graduation. Professional curricula must address the influences of sales representatives before postgraduate training.
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M3 - Article
C2 - 12632703
AN - SCOPUS:0038010902
VL - 15
SP - 14
EP - 20
JO - Teaching and Learning in Medicine
JF - Teaching and Learning in Medicine
SN - 1040-1334
IS - 1
ER -