Abstract
We designed three studies to demonstrate the role of first name desirability in person perception. Our subjects were American undergraduate students at Creighton University in Nebraska. Experiment 1 failed to find the predicted interaction between name desirability and physical attractiveness. Experiments 2 and 3 subsequently attempted to determine the conditions under which name desirability would influence social judgments. These experiments indicated that the name desirability effect is low in external validity and more complex than previously described. The effect may depend on the favorability of the target's name and the specific dimensions on which the social judgments are made.
| Original language | English |
|---|---|
| Pages (from-to) | 43-49 |
| Number of pages | 7 |
| Journal | Journal of Psychology: Interdisciplinary and Applied |
| Volume | 123 |
| Issue number | 1 |
| DOIs | |
| State | Published - 1989 |
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All Science Journal Classification (ASJC) codes
- Psychology(all)
- Education
- Business, Management and Accounting (miscellaneous)
Cite this
The role of name desirability in person perception. / Leak, Gary K.; Ware, Mark E.
In: Journal of Psychology: Interdisciplinary and Applied, Vol. 123, No. 1, 1989, p. 43-49.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - The role of name desirability in person perception
AU - Leak, Gary K.
AU - Ware, Mark E.
PY - 1989
Y1 - 1989
N2 - We designed three studies to demonstrate the role of first name desirability in person perception. Our subjects were American undergraduate students at Creighton University in Nebraska. Experiment 1 failed to find the predicted interaction between name desirability and physical attractiveness. Experiments 2 and 3 subsequently attempted to determine the conditions under which name desirability would influence social judgments. These experiments indicated that the name desirability effect is low in external validity and more complex than previously described. The effect may depend on the favorability of the target's name and the specific dimensions on which the social judgments are made.
AB - We designed three studies to demonstrate the role of first name desirability in person perception. Our subjects were American undergraduate students at Creighton University in Nebraska. Experiment 1 failed to find the predicted interaction between name desirability and physical attractiveness. Experiments 2 and 3 subsequently attempted to determine the conditions under which name desirability would influence social judgments. These experiments indicated that the name desirability effect is low in external validity and more complex than previously described. The effect may depend on the favorability of the target's name and the specific dimensions on which the social judgments are made.
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UR - http://www.scopus.com/inward/citedby.url?scp=0041731973&partnerID=8YFLogxK
U2 - 10.1080/00223980.1989.10542960
DO - 10.1080/00223980.1989.10542960
M3 - Article
AN - SCOPUS:0041731973
VL - 123
SP - 43
EP - 49
JO - Journal of Psychology: Interdisciplinary and Applied
JF - Journal of Psychology: Interdisciplinary and Applied
SN - 0022-3980
IS - 1
ER -