Toward a process theory of consumer vulnerability and resilience: Illuminating its transformative potential

Stacey Menzel Baker, Marlys Mason

Research output: Chapter in Book/Report/Conference proceedingChapter

42 Scopus citations
Original languageEnglish (US)
Title of host publicationTransformative Consumer Research
Subtitle of host publicationFor Personal and Collective Well-Being
PublisherTaylor and Francis
Number of pages22
ISBN (Print)9780203813256
StatePublished - Jan 1 2012
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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